johwa
A modern advisory company.
We are a Collective of Executives and Experts purposely designed to solve clients' toughest challenges.
The Korean word for harmony is johwa. It also has connotations of unity. Both are elements that we believe are core to growth.
Services
We help leadership teams fix what growth has broken.
Be it a fractured system, unclear organizational structure, or stalled strategic initiative, our Collective brings clarity and action to the heart of the problem.
Industries
- Consumer & Retail
- Health and Wellness
- Financial Services
- Technology
- Nonprofit
Expertise
- Strategy
- Operations
- Marketing
- Digital & Product
- AI Advisory
Beliefs
No Assholes. No Tourists.
We share stakes without ego or drama. We get the work done.
Keep It Human.
Integrity is at our core. We speak like humans and avoid jargon.
Truth in Every Room.
We listen first. We make no assumptions. We say what needs to be said, respectfully, directly, and without spin.
High Standards. Low Maintenance.
We deliver excellence, not excuses. We provide follow through without reminders.
Leave It Better Than You Found It.
Every process, every team, every relationship, we make it stronger than it was before.
Core
- Tristan Saw on LinkedIn

Co-Founder, CEO
Former global head of spa at Equinox and Chief Strategy & Systems Officer at New York Sports Clubs, with strategy roots at PwC and Razorfish. Builds the systems that let strategy survive growth.
- Elias Donovan on LinkedIn

Co-Founder, COO
An operator who embeds with leadership teams to fix how work actually gets done. Decades of turnarounds and scale-ups across SaaS, Financial Advisory, and CPG.
- Bryan Bradburn on LinkedIn

Co-Founder, CRO
A commercial leader who has built and run B2B revenue across industrial, food and beverage, and oil and gas, turning complex products into growth.
Contact
Or email us at hello@johwa.co