johwa

the science of the possible

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johwa

A modern advisory company.

We are a Collective of Executives and Experts purposely designed to solve clients' toughest challenges.

The Korean word for harmony is johwa. It also has connotations of unity. Both are elements that we believe are core to growth.

Services

We help leadership teams fix what growth has broken.

Be it a fractured system, unclear organizational structure, or stalled strategic initiative, our Collective brings clarity and action to the heart of the problem.

Industries

  • Consumer & Retail
  • Health and Wellness
  • Financial Services
  • Technology
  • Nonprofit

Expertise

  • Strategy
  • Operations
  • Marketing
  • Digital & Product
  • AI Advisory

Beliefs

  1. No Assholes. No Tourists.

    We share stakes without ego or drama. We get the work done.

  2. Keep It Human.

    Integrity is at our core. We speak like humans and avoid jargon.

  3. Truth in Every Room.

    We listen first. We make no assumptions. We say what needs to be said, respectfully, directly, and without spin.

  4. High Standards. Low Maintenance.

    We deliver excellence, not excuses. We provide follow through without reminders.

  5. Leave It Better Than You Found It.

    Every process, every team, every relationship, we make it stronger than it was before.

Core

  • Portrait of Tristan Saw
    Tristan Saw on LinkedIn

    Co-Founder, CEO

    Former global head of spa at Equinox and Chief Strategy & Systems Officer at New York Sports Clubs, with strategy roots at PwC and Razorfish. Builds the systems that let strategy survive growth.

  • Portrait of Elias Donovan
    Elias Donovan on LinkedIn

    Co-Founder, COO

    An operator who embeds with leadership teams to fix how work actually gets done. Decades of turnarounds and scale-ups across SaaS, Financial Advisory, and CPG.

  • Portrait of Bryan Bradburn
    Bryan Bradburn on LinkedIn

    Co-Founder, CRO

    A commercial leader who has built and run B2B revenue across industrial, food and beverage, and oil and gas, turning complex products into growth.

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